CASE STUDY
A renowned Kuwaiti perfume house, sought to expand their captivating fragrances beyond offline stores in Kuwait and Saudi Arabia. Partnering with Digify Digital, they onboarded on a digital journey that unlocked new audience segments and significantly boosted their online presence with 18% revenue growth.
18 %
Online Revenue Boost
82 MILLION
Total Impressions in a Year
8X
ROI Increase YoY
— THE STORY
The Crossroads: Tradition vs. Digital Expansion
The Underlying Challenges:
- Limited brand awareness
- Underdeveloped online presence
- High Cost Per Conversion Rates
- Technical Issues with Tracking KPIs
While many traditional brands hesitate to embrace digital transformation, the perfume brand made the bold decision to transform, setting the stage for unprecedented growth.
Digital Audit & Strategy
We conducted a thorough review of digital presence. This included examining your website’s performance, evaluating your media channels, and assessing your messaging strategy. We also verified the setup of your tracking tools and examined your overall digital infrastructure. This comprehensive audit has given us a clear picture of your current digital foundation and areas for potential improvement.
Digify's Approach:
- Audience Segmentation and Targeting
- Ad Platform’s Insights
- Personalization
- Seasonal & Trend-Based Marketing
We looked at things like age, location, and what people do online. This helped us create particular, targeted ads. Using Video ads for Awareness and Traffic Generation Campaigns, Catalogs to generate sales, and Google Search Campaigns helped the brand establish ownership of branded keywords. The brand capitalized on industry trends and cultural events like Mother’s Day and National Day to boost its marketing impact. Targeted campaigns were launched during these key sales periods, aligning with consumer sentiments.
Technical Expertise:
Implemented advanced advertising techniques to elevate online sales strategy
- Utilized Meta’s Advantage Shopping Campaigns and Google’s Performance Max campaigns to showcase products effectively
- Integrated Google Merchant Center to enhance targeting precision
- Developed sophisticated customer journey funnels to guide prospects through the purchase process
- Holistic approach in data analysis to ensure decisions were backed by concrete insights
- Leveraged digital advance matching to optimize advertising efforts
The Results : From Local Gem to Digital Powerhouse
The collaborative effort between the perfume brand and Digify Digital yielded impressive results:
Brand Awareness : A staggering 82 Million Impressions within a Year
Increased User Base: 1.1 Million new users recorded within the transformation journey
Reduced Cost per Purchase from $23.93 to $3.68
PRODUCTS USED
Beyond Numbers: The True Value of Digital Transformation
The impact of this digital transformation extended far beyond metrics:
- Opened new markets and audience segments in the UAE, Qatar and Oman
- Shifted from traditional marketing to data-driven decision-making
- Enhanced brand loyalty and customer lifetime value
- Positioned the brand as a forward-thinking leader in a competitive industry