— THE STORY
Audi, a renowned German automobile manufacturer, has a rich history that dates back over a century. The company was founded in 1910 by August Horch, who had previously established another automobile brand. The name “Audi” is derived from the Latin translation of Horch’s last name, meaning “hear” or “listen.”
Throughout the years, Audi has expanded its lineup to include sedans, coupes, SUVs, and sports cars. Today, Audi offers a wide range of models, including the A3, A4, A6, A8, Q3, Q5, Q7, Q8, and the flagship R8. These models cater to various customer preferences and showcase Audi’s commitment to luxury, performance, and cutting-edge technology. With each new generation, Audi continues to push the boundaries of automotive excellence, delivering vehicles that exemplify elegance, craftsmanship, and driving pleasure.
Our strategy was focused on ensuring that we procure scale in the number of leads while ensuring lead quality. With an extremely localized strategy focusing on geo-targeting and audience segmentation, we addressed individuals with high disposable income who were interested in supercar maintenance & customization services.
We implemented the following measures –
- In the initial phase, we engage the audience through a brand awareness campaign, utilizing compelling video content to warm them up.
- Used hyper-local targeting to refine and eliminate the low-end car queries and layered it with audience exclusion parameters
- Targeted HNI neighborhoods in Kuwait to reach out to customers with a high disposable income. This was also corroborated by the historical campaign data and customer insights shared by the team at Audi Kuwait
- Targeted customers who were luxury car owners and not just had an interest in them
- Strategically implemented keywords to ensure we did not advertise to people interested in low-ticket services