Corporate animation has become one of the most effective ways for businesses to explain what they do. Video now dominates the internet, and animated video makes complex ideas easy to understand.
A recent article from Motiongility shared new video marketing statistics for 2023. According to the study, streaming and video downloads made up 86% of global internet traffic in 2022. Furthermore, 65% of customers shop online after watching animated videos.
So, it’s no surprise that 98% of marketers see video as an important part of their marketing plans. In addition, 78% of businesses expect to invest in video marketing in 2023.
Why Video Is the Most Effective Marketing Format
Online video consumption has grown enormously in recent years. As a result, marketers can no longer afford to ignore it. Today, video is a core part of almost every marketing strategy.
There are several reasons why video works so well. Above all, videos are:
- Informative: They explain a lot in a short time.
- Engaging: Motion, sound and story hold attention.
- Trust-building: They help you build credibility with your audience.
- Portable: People can watch them anywhere, on any device.
Videos are also easier to remember than most other marketing content. Moreover, they are a dependable way to reach a wide audience.
How Corporate Animation Helps Businesses
Corporate animation takes these strengths even further. With animation, you aren’t limited by locations, actors or props. Instead, you can show abstract ideas, processes and data in a clear, visual way.
Here are some of the ways companies use it:
- Explainer videos that show how a product or service works.
- Training and onboarding videos for new employees.
- Brand stories that share your mission and values.
- Social media content that stops people scrolling.
- Customer support videos that answer common questions.
In addition, animated videos are easy to update and translate. That makes them ideal for companies working across several markets, such as the GCC.
Getting Started With Video Marketing
So, whether you’re trying video for the first time or improving your current strategy, these statistics show why corporate animation is worth the investment. Start with one clear message, choose the right style and track your results as the numbers grow.
Ready to bring your brand story to life? Explore our animation studio services or contact us to discuss your project.