How to Migrate from Universal Analytics to GA4 Analytics?

June 12, 2023
June 12, 2023 admin

Let’s embark on an exploration of the groundbreaking Google Analytics 4 (GA4). In this article, we will unveil the essence of GA4, its notable distinctions from its predecessor, Universal Analytics (GA3). Get ready to witness a new era of analytics as we delve into this informative expedition.

Earlier in April 2022, Google has announced that Google Analytics is going away, which means the standard analytics will stop measuring data. And GA4 the updated version will be in picture starting July 1, 2023. 

Let’s dive in to understand more about GA4, what it is and why it is important to migrate. 

What is GA4 Analytics?

According to Google GA4 as a next generation of Analytics that enables advertisers or marketers to measure traffic and engagement across websites and Apps.

GA4 revolutionizes data collection by capturing and merging valuable insights from both websites and applications, enabling a comprehensive understanding of the customer journey. Moreover, GA4 incorporates essential privacy controls, such as cookie less measurement, behavioral modeling, and conversion modeling, ensuring compliance while delivering accurate and actionable data.

GA4 goes beyond complex modeling techniques, providing guidance and insights without requiring intricate models or extensive expertise. GA4 facilitates direct integrations with media platforms, empowering businesses to drive meaningful actions on their websites or applications. GA4 empowers businesses to leverage effortless predictive analysis, with seamless integration bridging the gap between analytics and actions, enhancing the overall marketing and engagement strategy effectiveness.

GA4 vs Universal Analytics

GA4 distinguishes itself notably from its predecessor, Universal Analytics (GA3), by offering a transformed approach to data analysis.

While Universal Analytics excels in providing insights into the who, where, and when of user behavior on your website, GA4 takes it a step further by capturing the what, how, and why behind user interactions with your site and/or app.

This evolution stems from GA4’s emphasis on event-based data, which diverges from the session-based data approach employed by Universal Analytics. By leveraging event-based data, GA4 enables a more granular understanding of user actions and their underlying motivations, uncovering deeper insights into user behavior and engagement.

The choice of the optimal GA platform depends on your specific objectives. Universal Analytics remains an excellent option for high-level analysis of website performance, providing valuable insights into overall metrics. On the other hand, GA4 excels in delving into the intricate details of user behavior across your online platforms, offering a more comprehensive analysis of user interactions and engagement. Selecting the most suitable platform depends on whether you prioritize a broader overview or a more in-depth understanding of user behavior and platform usage.

Can I still Use Standard Google Analytics or Should I Migrate to GA4?

It is very important to understand what is going to happen. You have time till July 1, 2023 to continue using standard Analytics. Post you will have continued access to your previously processed data in your Universal Analytics property for a minimum period of six months.

It is strongly recommended to export your historical reports within this timeframe. Your data’s importance is Google’s priority, and it wants to ensure that you have the opportunity to retain and utilize it effectively. And in the coming months, standard analytics will no longer be available and there is access of historical data, to see your Universal Analytics reports in the Analytics interface

Migrating to GA4 Analytics

First, let’s identify the three main ways UA can be installed. The first option is using “analytics.js,” an older version of the tracking code. The second option is using “gtag,” which is likely if you created a UA property several years ago. The third option is using Google Tag Manager (GTM), where you’ll find a code with a data layer and a GTM ID starting with “GTM Dash.”

Depending on the installation method, different migration options are available. If you’re using analytics.js, you can switch to Gtag or migrate to GTM. For Gtag installations, you can continue using it with some simple modifications. However, this could also be an opportunity to consider GTM, which offers more advanced options. If you’re already using GTM, you can keep using the same container.

To start Migrating to GTM and installing GA4 through it is the third  option worth considering. Remove any existing gtag code from your website and install the GTM container code. Then, create a new GA4 configuration tag within GTM, paste the GA4 measurement ID, set the tag to fire on all pages, and test and publish the changes.

If you’re already using GTM and Universal Analytics, you can continue using the same container. Add a new GA4 configuration tag in GTM, paste the GA4 measurement ID, set the trigger to fire on all pages, and test and publish the container. After the installation and data collection, there are additional configurations to consider in your GA4 property. Adjust the data retention period to 14 months in the data settings, exclude internal traffic by setting up filters, and ensure that your website URL is properly configured.

By following these steps, you can successfully migrate to GA4 and begin collecting data in the new property. Remember to test your implementation and make any necessary adjustments before publishing the changes. Migrating to GA4 provides opportunities for better tracking and analysis, so it’s essential to stay up-to-date with the latest migration methods and best practices to make the most of this transition.

Conclusion

We trust that this blog has provided you with valuable insights into GA4, its functionalities, differentiating factors from previous GA versions, and its suitability for your business.

There are numerous compelling reasons to give it a try – GA4 offers event-based tracking, which grants you unparalleled granularity in understanding your website or app performance, all within a user-friendly GA interface.

If you possess an inclination towards expanding your website/app analytics capabilities, GA4 stands as the ideal tool for the task. Furthermore, setting it up is a swift process that poses no risks to your existing GA account(s). Embrace the opportunity to explore GA4, broadening your analytics horizons without jeopardizing your current setup.

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