CASE STUDY
The e-commerce platform strategically utilized Catalog ads on major social media platforms, including Google Catalogs, Meta Catalog, and Snapchat Catalog ads. The outcomes proved to be exceptional, leading to a notable 42% surge in both sales and revenue.
5.5 %
Lift in standard AD recall among Kuwaiti adults aged 25–45
10.2 MILLION
Total unique people reached
50%
Remarketing Campaign Purchases
— THE STORY
SHeeel.com
SHeeeL.com is Kuwait largest Daily Deals Platform offering Huge discounts on products such as mobiles, electronics & perfumes along with Awesome Coupon deals on services such Restaurant meals, Clinics & Beauty Salons.
THE GOAL
In spite of constant digital marketing efforts, they were struggling with improving their financial performance. The objective was –
To increase the audience size on entire portal
To maintain a minimum of 3X profitability in the form of ROAS
To increase the revenue and orders by 42%
Identify new channels to increase sales
THE SOLUTION
A Multi-Phased Approach
To increase the audience size and to increase the overall purchase on all possible marketing channels we adopted below methods.
We implemented the following measures –
- Created always search ads using regional language based on high user search volumes. Ensured both Arabic & English ads are performing, made necessary optimizations with keywords, biddings & Target CPA
- Configured Performance max campaigns with multiple variation testing
- Based on analytics insights, we launched category based shopping ads focused on Electronics, Cosmetics, Health & Beauty category
- Utilize Apple Search and TikTok as a brand awareness platforms to acquire new users
- Apart from Instagram, we recommended Facebook to be included based on our findings, which was approved to launch ads on Facebook
THE RESULTS
Zooming To Success
We not only met but surpassed the project goals leading to significant revenue goal for SHeeeL.Com and further strengthening our business relationship
- 42% increase in orders & 58% increase in revenue in Q2 of the present year as compared to the previous year
- 43.7% Increase in revenue and 40% increase in orders while maintaining the ROAS of the present year as compared to the previous year
- 60% website traffic was increased on SHeeel.com with the implementation of Facebook, TikTok & Apple Search accounts this year
- Facebook also proved to be one of the best channels to drive sales
- Achieved lowest CPC of $0.99