A recent article from Motion Gility published new statistics on video marketing in 2023. The study highlights Streaming or video downloads accounted for 86% of worldwide internet traffic in 2022.. Furthermore, 65% of customers shop online after watching the animated videos.
So it’s not surprising that 98 percent of marketers currently consider video marketing to be an important aspect of their marketing plans. Videos will only gain popularity as 78 percent of businesses expect to invest in video marketing in 2023.
With the tremendous development of online video consumption in recent years, video has emerged as a content channel that marketers can no longer afford to ignore. It is currently an essential component of almost all marketing strategy.
What factors contribute to video marketing being the most effective marketing strategy?
There are several reasons why video marketing is so effective, but one of the most essential is that videos are portable.
- Informative
- Engaging
- Help in developing Trust and Credibility
Videos are also more remembered than other types of marketing content and may be a very dependable approach to simply reach a wide audience. Videos can be used to market a product or service, give training or instructional videos, or to answer consumer queries.
So, whether you are experimenting with video marketing for the first time or are looking for ways to improve your current marketing strategy, these insightful statistics will assist you in incorporating video marketing techniques for your business, building your strategy, and watching the numbers grow.