In today’s rapidly evolving digital advertising landscape, overlooking online videos could mean missing out on a thriving avenue of growth for your business.
When it comes to effectively communicating your story, showcasing the human side of your business, and simplifying intricate concepts, animated videos reign supreme. This dynamic medium not only captivates and engages your audience but also presents complex ideas in a digestible format. With vibrant visuals and compelling narratives, animated videos bring your key points to life, making them memorable and impactful.
A recent article from Yahoo Finance published that the Global Animation market is to be worth more than USD 528.8 Billion by 2030. Therefore, Animation should be a part of the digital marketing strategy for any business. As well as the fact that 60% of customers engage with a brand after watching a video on social media.
The evidence is crystal clear that online video consumption is at an all-time high. Visual content has become immensely popular, with people processing visuals a staggering 60,000 times faster than text, especially when the image is moving.
In this article, we will delve into five compelling reasons why your business should embrace animation in 2023.
1. To Enhance your Brand Storytelling:
In the realm of advertising, businesses and brands have the remarkable advantage of leaving a lasting impact on both current and potential customers by embracing more creative forms of promotion. By incorporating animation into their advertising strategies, businesses can provide a deeper insight into their purpose, values, and intentions, ultimately fostering a clearer understanding of who they are as a business, what they stand for, and how they can benefit their customers. Check out the brand storytelling animation video we did for one of clients.
2. To Increase Engagement and Memorability:
Animation offers a captivating solution that keeps viewers engaged throughout the content. By combining audio, visuals, and storytelling, it creates a multisensory experience that entertains and informs.
Global statistics indicate that animated videos can increase website engagement by up to 150%, making them a valuable asset for businesses seeking to enhance user interaction and drive conversions. When it comes to explaining complex ideas or products, relying solely on text can be challenging. The audience may struggle to connect and engage with the information, especially if it’s technical. This is where animation shines and increases engagement. It brings ideas to life through short stories, making them more accessible and engaging.
Check out this engagement video done for our client Zain smart house.
3. Animation video is It’s easy to understand
Communicating complex concepts or abstract ideas can often be a challenging endeavor. However, animations serve as a powerful solution by simplifying this process, offering a clear and concise representation of information. Through vibrant visuals, seamless motion, and effective storytelling, animations break down intricate concepts into digestible content, ensuring your message effortlessly reaches your audience, and fostering a deeper understanding and connection with your brand.
4. Animation boosts your conversion rates
Boosting conversion rates is a constant pursuit for businesses, and animations emerge as a powerful tool for achieving this objective. By incorporating animations into your website, landing pages, or social media content, you can significantly enhance user engagement, compelling viewers to take action on your website. Research indicates that websites having videos boast an impressive 80% higher conversion rate compared to those without videos. Animated explainer videos, product demonstrations, or customer testimonials can effectively persuade your audience to convert into loyal customers or inspire them to fill out lead form and build trust in your business.
5. Content can be easily updated without reshoots of video
Unlike live-action videos that necessitate costly and time-consuming reshoots for updates or changes, animations offer unparalleled flexibility and efficiency. With animations, you can effortlessly update your content, refresh branding elements, or incorporate new features, saving both time and resources. This agility allows you to adapt swiftly to market trends, deliver up-to-date information, and maintain a consistent brand presence without any cumbersome reshoots.
Are you interested in incorporating animation into your marketing strategy but unsure where to begin? Don’t worry! Our team is here to guide you through the process.
Contact us today to learn more about our animation services and how they can benefit your brand.